Autonomous, Consumer, News, Safety

Volkswagen picks up innovation prize

Presented at a gala event in Frankfurt, Volkswagen has received the "Most Innovative Volume Brand" award from the Centre of Automotive Management (CAM).

The industry award was presented to Stefan Gies, Head of Passenger Car Chassis Development at Volkswagen. In addition, VW also received two further awards as the most innovative brand in the categories "Interface & Connectivity" and "Autonomous Driving & Safety”.

According to a study by CAM, in cooperation with PricewaterhouseCoopers (PwC), this year the Volkswagen brand was the most progressive volume brand. The study AutomotiveINNOVATIONS identified the future trends and innovation profiles of different car brands based on technical vehicle innovations. In the official justification for this year's award, CAM and PwC stated: "With 60 separate innovations Volkswagen is by far the most innovative volume brand. Highly rated features include Trailer Assist, which is available for the Golf and Tiguan for the first time, and also a worldwide innovation in the respective segments."

The current CAM study also emphasises that the strength of the Volkswagen brand lies in the category "Interface & Connectivity" among others, adding: "For the first time in this class gesture control is available for the infotainment systems of the Golf update, enabling intuitive operation. In addition, innovations such as the Doorbird app, where the car can connect with the home intercom system, led to the success of the Volkswagen brand in this category."

According to the CAM study, the Volkswagen brand also confirmed its role in the field of Autonomous Driving & Safety: "With 'Side Assist Plus', the Tiguan is the first vehicle in its segment to feature an active assistance package that monitors the blind spot among other features. Furthermore, Rear Traffic Alert can alert the driver to approaching vehicles and also brake autonomously should the driver fail to react."