News, SUV, Family Car

SEAT launches all-new Ateca in ‘crowd-sourced’ spec

SEAT has confirmed a special Ateca First Edition model was kitted out by the great British public.

Created purely as a one-off launch trim level, the First Edition model was spec’d up via an online competition and will be limited to just 200 examples.

In order to make sure the UK public were receptive to its first ever SUV, SEAT ran an online ‘lifestyle configurator’ competition on its website - to crowd-source information upon which to base an ideal specification. Over the course of six weeks, close to 13,000 Brits took part in the competition, which included a top prize of an all-expenses paid family trip to Barcelona, SEAT’s home city.

Responding to a series of seven questions about their lifestyles and character, with 192 possible outcomes, the online system then generated an Ateca version to suit their specific needs. The most popular proved to be ‘Horizon Chaser’, translating it into a UK production car has led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.

Slotting into the Ateca range above SE and below the flagship XCELLENCE, the high-spec new First Edition offers more than £3,500 of additional equipment over the former, saving customers over £1,100.

The First Edition is available in two engines, 1.0 TSI 115PS and 1.6 TDI 115 PS, and is priced at £21,995 and £24,305 respectively. It comes in a choice of three colours, Nevada White, Rodium Grey and Samoa Orange.

The entry level Ateca will be priced from £17,990 OTR and the range will be available to pre-order from 1 June, ahead of its official showroom launch on 9 September.