Classic car, 4x4, News

Jaguar Land Rover Classic moves to new home

Jaguar Land Rover's 'Classic' sub-brand is to move into a new HQ facility early next year.

Offering classic car sales, restorations and parts, the new Classic brand will move in to the headquarters in Coventry later this year following a £7.5m acquisition and development phase. 

The Classic headquarters is planned to open early in 2017, and will be based near to the JLR’s Special Vehicle Ops Technical Centre in Coventry – which in itself is an all-new, £20m hub of specialist vehicle personalisation, assembly and finishing.

Tim Hannig, Director, Jaguar Land Rover Classic, said: “The development of a new home for Jaguar Land Rover Classic in Coventry is hugely significant for owners and enthusiasts of classic Jaguar and Land Rover vehicles."

The Classic site will continually feature a selection of cars from the growing Jaguar Land Rover Classic collection, which is made up of a variety of important historic cars from the two great British brands. The Classic business will continue to offer customers the opportunity to experience some of these notable cars through its Classic Drives programme. 

Customers will also be able to view and buy Jaguar and Land Rover Classic vehicles, which are restored through programmes like Land Rover ‘Reborn’. Other models will also get a similar treatment, allowing customers to experience classic Jaguars and Land Rovers as they were when they were first manufactured.

“In this fantastic new facility we will offer the opportunity for owners and prospective customers to meet with us, review and select the cars or services that meet their personal requirements and then establish a close relationship with Jaguar Land Rover Classic throughout the purchase process and beyond” concluded Hannig.

Watch the restoration process below: