News, Safety, Consumer

Volvo brings back LifePaint for cyclists

Volvo has reintroduced LifePaint – the reflective spray that sold out when initially launched in October last year.

Designed to increase the visibility and safety of cyclists, the spray is available to buy online for the first time, and goes on sale as the shortest day - Wednesday 21 December - approaches.

LifePaint reacts to a vehicle’s headlights, warning drivers of the presence of cyclists in the dark but is invisible in daylight. Once nights falls, the paint reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. The spray sticks to dry textiles and is most effective on fibrous materials such as cotton, fleece, linen and certain nylons. It can also be applied to shoes, helmets, pushchairs and children’s backpacks – and even dog leads and collars.

Volvo is working in partnership with the makers of LifePaint, Swedish start-up Albedo100, to distribute the product online and via its dealer network.

Jon Wakefield, Managing Director of Volvo Car UK, said: “LifePaint is another example of Volvo’s human-centric approach to safety. Not only are we a world leader in safety technology for our cars, by offering this innovative spray online, we’re helping to protect more people on our roads than ever – whether they drive a Volvo or not.”

The reintroduction of LifePaint is being supported by an on-street advertising campaign, which includes 183 digital six-sheet sites on some of the most dangerous roads in and around London. With more than 19,000 cyclists injured on the UK’s roads every year, Volvo says the long dark nights are the perfect time to reintroduce this potentially life-saving safety product.

LifePaint is available now in participating Volvo dealers and online here