App-based taxi company Uber has teamed up with Disney to transform their app into a themed ‘Rogue One: A Star Wars Story' experience.
The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features and offer access to exclusive video content. The new feature will also transform the car icon within the app into a Star Wars spaceship, as you check on the status of your forthcoming pick up.
Launching in ‘hundreds of cities globally’ and running from Dec 12-18 in anticipation of the film’s release, simply open the app, tap on “Activate” within the “Rogue One” card, enter in your destination.. and may the Force be with you.
Rogue One: A Star Wars Story hits UK screens on December 15.