The Toyota Mirai emits nothing but water vapour and now ads for the hydrogen fuel cell car are appearing on 'eco-billboards' – that purify the air!
Toyota has teamed up with Europcar UK to make history with the Mirai becoming the first hydrogen fuel cell vehicle to join its fleet.
Toyota’s hydrogen fuel cell saloon has made its first motorsport appearance.
The first Toyota Mirai in the UK to be booked in for a routine service has given technicians the opportunity to put their specialist hydrogen fuel cell training into practice.
Mayor of London Boris Johnson has confirmed the Toyota Mirai, the world's first hydrogen fuel cell saloon, is coming to the capital.
As part of his work to pioneer use of cleaner technology for the future of the capital's transport and infrastructure, Transport for London (TfL) will be in the first group of UK Mirai customers.
The mayor visited Toyota's headquarters today during a three-day trade mission to Japan and took the opportunity to test drive Mirai for himself. He said: "It is fantastic that London will benefit from these new state-of-the-art hydrogen vehicles. By embracing this technology of the future, we aim to consolidate hydrogen's role as a practical alternative fuel for the 21st century and beyond. I am sure that Transport for London will provide the ideal environment for us to see everything Mirai can do and, in doing so, take another great step towards improving air quality in our city and protecting the health of Londoners."
The mayor also discussed London's position as a market for alternative fuel cars, with Toyota senior management. Paul Van der Burgh, Toyota (GB) PLC President and Managing Director said: "We have been delighted to welcome the Mayor of London to our headquarters in Japan to see for himself Toyota's commitment to sustainable mobility. Toyota believes in hydrogen as a key enabler for building a future zero emissions society and we applaud the mayor's commitment to embracing new technology in his mission to make London a leading global city for low-emission, low-carbon transport.
"The success of hydrogen will require constructive dialogue and action, bringing together industry, national governments and city authorities like London to share and develop skills and experience and to communicate the benefits that can be delivered to business and to individuals. Our Mirai fuel cell vehicle is a milestone in the history of the motor car and opens up unprecedented opportunities for cleaner, sustainable transport. Transport for London and the city it serves will provide the ideal environment for Mirai to demonstrate the significant potential of hydrogen as a practical alternative fuel for the next century and beyond."
Transport for London sees Mirai as an exciting opportunity that the mayor is keen to exploit. The TfL Mirai cars and the development of a hydrogen refuelling infrastructure are considered important first steps towards the wider adoption of the technology.
The new Toyota Mirai hydrogen fuel cell vehicle has proved it can go the distance, traveling over 300 miles on a single tank.
Instead of using petrol however, the car runs on electricity created on demand by hydrogen fuel and oxygen. The only emission produced by this process is water vapour.
The Mirai achieved 67 mpg in official US combined city/highway driving calculations, and an estimated driving range of 312 miles on a one tank - a distance Toyota says is further than for any other zero-emissions car on the market.
Jim Lentz, Toyota North America CEO, announced the Environmental Protection Agency's (EPA) fuel economy rating for Mirai at the Aspen Ideas Festival in Colorado. It confirmed that the Mirai is the only zero emissions electric vehicle on the market capable of exceeding 300 miles on one fill.
Lenz said: "Toyota realised in the early 90s that electrification was key to the future of the automobile. Just as Prius introduced hybrid-electric vehicles to millions of customers nearly 20 years ago, Mirai is now poised to usher in a new era of efficient, hydrogen transportation."
The Japanese manufacturer describes the Mirai is the world's first mass-produced hydrogen fuel cell electric vehicle, a four-door saloon with performance that competes with traditional internal combustion engines. Toyota will introduce the Mirai in limited numbers in the UK and other selected European markets later this year, following its launch in Japan and, from this summer, California.