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Toyota confirms new Prius pricing

The new fourth generation Toyota Prius is available to order now with prices starting at £23,295.

That's for the Prius Active, which is the entry level model in a new grade line-up. Strengthening its appeal for business car drivers, new Business Edition and Business Edition Plus versions have been added.

All Prius models feature LED headlights with Automatic High Beam, electric driver's seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display, wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

The new Prius also includes the first European appearance of SIPA, Toyota's new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Key features of Active grade models includes 15-inch alloy wheels, Dual 4.2-inch colour TFT multi-information displays and DAB radio. Prius Business Edition, which costs from £24,195 OTR, features extras including a soft-touch cabin trim, heated front seats and Smart Entry (all doors and boot) while the Business Edition Plus (£25,995 OTR) adds 17-inch alloy wheels, Toyota Touch 2 with Go (satellite navigation and connectivity functions), simple Intelligent Park Assist and front and rear parking sensors.

The range topping new Prius Excel starts at £27,450 OTR and is additionally equipped with leather upholstery, JBL premium audio system, rain-sensing wipers and Toyota 2 with Go Plus (satellite navigation and connectivity with added functions).

Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius as standard. The new model is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.

The new Toyota Prius is available to order now, with first customer deliveries from 1 March 2016.