Dodge has organised a 1/8-mile drag strip for the first-ever legal street racing in the United States.
In celebration of the upcoming release of "Star Wars: The Force Awakens", Dodge is taking to the streets of LA with a team of specially-wrapped cars.
A pair of First Order Stormtrooper-themed white 707-horsepower Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat vehicles have been patrolling greater LA along with an intimidating Kylo Ren-inspired wrapped black Dodge Viper ACR.
Star Wars and Dodge fans can track vehicle locations in real time on Twitter, using the hashtags #Dodge and #TheForceAwakens, and see the brand's daily fan favorites on the Dodge Facebook and Instagram pages.
Dodge is launching the promotion to give fans the opportunity to take photos and videos with the cars before the latest "Star Wars" adventure opens in cinemas worldwide from December 18.
Lucasfilm first announced in August that it was collaborating with FCA US and six other global brands to promote "Star Wars: The Force Awakens." In November, the FIAT displayed a custom-painted Fiat 500e Stormtrooper, inspired by the armour of the First Order Legion, at the LA Auto Show.