A new digitally-enabled DS boutique concept store has opened in London's Westfield shopping centre.
Available across the DS range from October, a new Performance Line trim level promises to combine the GT spirit with refinement and the latest DS brand technologies.
DS Automobiles will be displaying its latest models to shoppers at London's Westfield shopping centre in Shepherd's Bush over the next 6 months.
Keen to emphasise that the marque's style draws upon expertise from non-automotive fields like haute-couture fashion, leather-making and jewellery, the DS Automobiles display is positioned at the entrance to The Village - Westfield's luxury shopping hub - alongside some of the world's most renowned fashion brands, including Louis Vuitton, Gucci and Burberry, as well as up-and-coming new designers such as Anya Hindmarch.
Shoppers will be able to get up close to the new DS 5 as well as the latest DS 3 Dark Light Limited Edition, while a team of DS Automobiles staff will be on hand to answer any questions or assist users via an interactive touch-screen display. Inspired by the brand's flagship dealership and showcase centre, DS World Paris, there will also be a range of exclusive branded merchandise on sale.
Mark Blundell, UK Marketing Director of the DS Brand commented; "Westfield is one of the world's premier shopping destinations, making it the perfect backdrop for DS. Visitors to Westfield London will have an exclusive opportunity to explore the world of DS Automobiles in a relaxing environment, surrounded by the very best in premium retailing."
DS Automobiles will be on display at Westfield London, Shepherd's Bush for the next 6 months. Taking in the festive season, Westfield estimates around 12 million visitors will pass through the shopping centre during the period.