City Car, News

SEAT and Cosmopolitan join forces for special edition Mii

SEAT and Cosmopolitan Magazine have teamed-up to create a limited edition Mii.

The new Mii by COSMOPOLITAN is being co-created by SEAT designers with Cosmopolitan editors and readers.

The collaboration began in early 2015, when Cosmo joined SEAT to develop a car that connects with modern women. Over the course of 18 months, Cosmopolitan's global creative team, regional editors and readers from across Europe have provided input and feedback to shape the design of the Mii by COSMOPOLITAN, including specific accessories.

SEAT global Marketing director Susanne Franz said: "The Mii by COSMOPOLITAN is being designed to meet women's needs in terms of daily usage. This new car will go beyond aesthetics, it is a functional vehicle where the design has a purpose. Cosmopolitan contributed to transforming the role of women in society and the Mii by COSMOPOLITAN aims to establish a fresh perspective on cars. The agreement struck with the world's largest magazine brand for women gives us the opportunity to launch our most feminine car. The Mii by COSMOPOLITAN is a tribute to the modern woman".

The limited edition Mii 'fully connects' with the values of both brands and SEAT says will appeal to 'young and young-spirited women who are interested in fashion and beauty, who strive for success, have active, fulfilling lives and know who they are and what they want'. This special limited edition picks up where the Mii by MANGO, launched in 2014, left off.

The new car will be revealed on 15 September in London at Cosmopolitan's #FashFest - a five-day consumer-focused festival of fashion.