4x4, SUV, News

Public debut for DS7 Crossback - with new French President on board

For his first journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS 7 Crossback. 

Giving the latest model from DS Automobiles its public debut, this special ‘Presidential’ DS 7 Crossback was personalised with a sliding roof so the President could greet the French crowd on the Champs-Elysées.

Driven for the first time in public for this historical moment, the DS brand says it ‘is pursuing the tradition of being the official car manufacturer of the French presidency’. DS says its models are 'emblematic and have historical provenance', having been used many times on similar symbolic occasions with the 5th Republic.

DS engineers and craftsmen worked on this unique Presidential car 7 months before its public launch. Finished in 'Ink Blue' paint, it features a custom-made opening roof, French Republic signature badging and a Tricolour flag holder.

The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury). 20-inch wheels are personalised with finely-created golden attention-to-detail features.

The DS 7 Crossback features some of the new items that will become available with this vehicle including DS CONNECTED PILOT, paving the way for autonomous driving. DS ACTIVE SCAN SUSPENSION, a new DS suspension system, can also be found and uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a 'serene ride experience'.

The special ‘Presidential ‘ DS 7 Crossback is now on display at DS WORLD Paris. First customer deliveries of the new, non-Presidential DS 7 begins in January 2018.