The Japanese car giant plans to launch a new digital-first shared car ownership service, called ‘Get & Go’.
The Get & Go Micra service will give people the possibility to part-own a brand new Micra and only use it when they need it. Social networking is at the heart of the plan, says Nissan, as it profile-matches consumers to form ‘next-generation car sharing communities’, through a 100 percent digital experience.
Based on a unique algorithm that uses social profiling and geo-localisation technology, it will match compatible owners with complementary driving needs to form a digital, shared ownership community. With bespoke monthly invoicing based on car usage, members can expect no surprises says Nissan, with smartphone access and car geo localisation, all involved will have a financial stake in a new Micra.
The new Get & Go Nissan Micra in Acenta trim will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology. Communities will need to agree upon an annual mileage limit of 15,000 km (9321 miles).
Commenting on the launch, Nissan Chairman and CEO Carlos Ghosn said: “We are moving toward a future where car usage may be more flexible, social and shared. At Nissan, we’re pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership. And there is no better vehicle to launch this program than the all-new Micra, which embodies the vision of Nissan Intelligent Mobility.”
Launching initially in Paris later this year, cars are expected on the road by April 2017.