Lucasfilm has announced that it is teaming up with five of the world's most well-known brands - including Nissan - for the new Star Wars film.
The Japanese carmaker joins Duracell, global food company General Mills, Gillette and Verizon mobile phone provider for the launch of an extensive global promotional campaign in support of "Rogue One: A Star Wars Story”. The Nissan X-Trail SUV is known in the US as the ‘Rogue', so ties in nicely with the new Star Wars movie.
"We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" said Lynwen Brennan, general manager of Lucasfilm. "This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of 'Rogue One.'"
With their specific, custom-designed campaigns and innovative programs, the five global brands will work together for the overall marketing campaign of this first-ever standalone Star Wars story.
The movie, "Rogue One: A Star Wars Story" opens in December 2016.