Nissan is honouring its Global Director of Excitement Usain Bolt this week via a series of social media activations celebrating his historic career and his 30th birthday this Sunday.
Launching today, the campaign, dubbed, “Happy Bolt Day,” features integrated content and a fan-led social media activation.
Fans of the sprint legend (who has just claimed his eighth Olympic gold medal by winning the 200m) around the world are being invited to imitate his famous lightning bolt pose on social media via the hashtag #HappyBoltDay.
A #HappyBoltDay video has been produced, featuring a special message from Usain Bolt’s parents Wellesley and Jennifer. You can watch the video here and RSVP on Facebook to join the global celebration.
“Usain Bolt has been pushing the limits and daring to go further his whole career,” said Jonathan Adashek, Nissan’s chief communications officer. “We wanted to celebrate this special moment in time and find a way to thank Usain for everything he has done for his fans over the last eight years.”
Nissan also released the second and final instalment of its “Bolt vs. Flame” film this week.
Released globally across Nissan channels after Bolt’s 100m win on Sunday, the video shows the successful culmination of Bolt’s attempt to outrun his greatest challenger yet – fire. A two-minute, documentary-style film released in July showed Bolt being challenged in a fictional “Fire Research Laboratory” to contend against the speed of a flame. The video, filmed in Bolt’s home country of Jamaica, also shows the sprinter driving his custom Nissan GT-R painted in “Bolt Gold.” Visit the Nissan Brazil YouTube page to watch Part 1 and Part 2 of Bolt vs. Flame.
Bolt was named Nissan’s Global Director of Excitement in 2012, serving as an ambassador for Nissan’s popular GT-R, one of the world’s fastest sports cars. The 2017 Nissan GT-R will be launched in Brazil in 2016, making this year the most exciting yet for the Japanese brand in South America’s largest country.