The new Ford Fiesta has been unveiled with the 'most sophisticated' range of driver assistance technologies and connectivity features ever in a European small car.
It comes as part of the most 'comprehensive and versatile' line-up in 40 years of Fiesta history, says Ford. Four distinctive production variants of the Fiesta includes the Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover – the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come.
Three- and five-door Fiesta variants aim to deliver superior quality and refinement, says Ford, and feature a new exterior and 'revolutionary' interior design with more personalisation options than ever before.
“It's because we share our customers’ passion for Fiesta that we’ve been able to take this iconic small car’s lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality,” said Jim Farley, executive vice president and president, Europe Middle East and Africa, Ford Motor Company. "We now have a Fiesta option for every driver, including the luxurious Fiesta Vignale and the Fiesta Active crossover, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."
Among a 'class-leading' range of Fiesta driver assistance features – supported by sensor technologies capable of monitoring up to 130 metres ahead – is an enhanced Pedestrian Detection system that for the first time can help prevent collisions at night and the first Ford Active Park Assist system that can deliver brake interventions to prevent low-speed bumps when parking hands-free.
The Fiesta is also the first Ford to feature a premium B&O PLAY Sound System, and for the first time offers an openable panoramic glass roof. The car’s SYNC 3 communications and entertainment system is supported by floating high-definition touchscreens up to 8 inches in size, and a spacious and ergonomic interior features an almost 50 per cent reduction in centre console buttons for a more intuitive environment.
Powertrains range from Ford’s 1.0-litre EcoBoost petrol engine offering up to 140PS, to a 1.5-litre TDCi diesel offering 120PS – the first high-power diesel Fiesta engine. Ford say it anticipates CO2 emissions from 82g/km, supported by an all-new six-speed transmission with innovative friction reduction technologies.