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MINI presents visionary living concept at Milan Design Week

This year’s Salone del Mobile in Milan sees MINI joining forces with London-based architects Studiomama to present MINI LIVING – BUILT BY ALL, a new installation portraying a living concept realised in a close collaboration between residents and architects.

A surface area of just a few square metres is used to create very personal spaces, reflecting MINI’s core principle of the “creative use of space”. BUILT BY ALL is the third installation presented by MINI in Milan. “MINI LIVING provides creative solutions for collaborative urban living – on a small footprint but offering many possibilities and a high degree of flexibility,” explains Esther Bahne, Head of MINI Brand Strategy and Business Innovation. “Our first large hub, containing over 50 apartments and communal/public spaces on an area twice the size again is currently being constructed in Shanghai. As with BUILT BY ALL, the residents are co-creators of their space.”

This year’s MINI LIVING installation is located in a connecting room at the Zona Tortona complex. Visitors here – some of whom will be architects – can experience the full-size realisation of four different living space concepts designed in collaboration with Studiomama.

Covering a surface area of just 15-20 square metres, but on very different floor plans and in different forms, colours and materials, are four contrasting living units. The approach underpinning the design allows each unit to express the individual personalities of their residents at the same time as underscoring the concept’s variety and scope. The living units are embedded in a shared space incorporating functions such as a communal kitchen, fitness area and atrium.

The installation adopts existing structures – e.g. pillars and struts – and complements them with additional functionalities. The result is a standalone, living micro-neighbourhood in an old factory hall. The installation highlights that even the inside of an empty building can be used to enrich the future of urban architecture. It demonstrates how unused warehouses, abandoned shopping centres and offices can be transformed into potential living spaces.

“Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So MINI LIVING – BUILT BY ALL turns people into active creators and puts them at the heart of the design process. We believe that ultimately the quality of a living space is determined by how well the residents identify with their home.”

The installation will be on show during Milan Design Week at the Salone del Mobile at Via Tortona 32 in Milan, Italy from 17 – 22 April 2018.