Lexus has formed a creative collaboration with music producer Mark Ronson for the launch of its new flagship coupe, the Lexus LC.
The campaign - named Make Your Mark - will help introduce the new model and ‘a new era for the luxury brand’ says Lexus.
Following on from the 2015 international campaign - The Life RX - which featured British actor Jude Law, over the next six months Make Your Mark will deliver a range of exciting content and experiences for customers and fans.
Speaking about the campaign, Mark Ronson said: “I always like to work with collaborators who are innovative and unique in and out of the studio. When I was approached by Lexus with the concept of this campaign and saw the new LC, it felt fresh and exciting; I was drawn to the idea of using music to inspire and create an experience around this car.”
Alain Uyttenhoven, Head of Lexus Europe, said: “Mark Ronson is the iconic music producer behind some of the biggest hits of the decade and we couldn’t have thought of a better collaborator for the Make Your Mark campaign.
“The Lexus LC symbolises the beginning of a new phase for Lexus which is all about creating greater synergy between engineering and design. Who better to work with on this than Mark – a man who has made a significant contribution to the world of music through his incredible performances and collaborations.”