City Car, Electric, News

Mahindra launches electric car into the UK

Indian manufacturing giant Mahindra has made its first entry into the UK automotive market with the launch of the e2o electric city car.

At an event at London's Design Museum, Mahindra Group Chairman, Anand Mahindra was on hand to unveil its pricing and specifications. Designed specifically for urban commuting, and featuring a host of connected technologies, the Mahindra e2o will be available in two trim levels.

The entry-level e2o City is priced at £12,995 OTR, while the higher-spec TechX version retails at £15,995 OTR and includes a touchscreen infotainment centre with reversing camera, telematics, Revive remote emergency recharging, leather seats, alloy wheels and a rapid charging port. 

Mahindra says running costs for e2o owners that drive the UK average of 7,900 miles per year, and who charge at home at night on an Economy 7 tariff, will come in at under £10 per month on fuel (Source RAC Mobility Study 2014).

Speaking about the e2o's arrival on British roads, Anand Mahindra said; "I am very proud to announce that the e2o is now available in the UK and this marks a true milestone for the Mahindra Group. I invite people to come and test drive the Mahindra e2o 'ElectriCity Car' and help drive a positive change to the air quality in their cities. Sustainability is at the heart of Mahindra's business practices and with the introduction of the e2o to the UK market, we are offering a product that perfectly encapsulates our corporate philosophy."

The compact, three-door hatchback’s tall-body design offers ‘superior visibility’ according to Indian brand, and for a compact city car it ‘comfortably seats four adults’. It is equipped with dual SRS airbags, Anti-Lock Braking System (ABS), Electronic Stability Control (ESC) and a Regenerative Braking System (RBS) that harnesses energy during braking to extend the car’s range while travelling and comes with a 3.85m turning radius.

The e2o includes 'connected’ features that were developed to make the car both easier and ‘more enjoyable to drive and maintain' such as an e2o Remote smartphone app - which allows users to remotely control functions of their car including the ability to pre-heat/cool the car, start and stop charging, route plan and search for nearby charging stations. Remote Charging Scheduler is an app that allows users to schedule charging of their e2o at a time when electricity costs are at their cheapest rate. ‘Revive’ remote emergency charging grants the driver up to 8 miles worth of range if the battery is depleted.

A Blaupunkt touchscreen infotainment centre (TechX model only), Satellite navigation with 'range remaining' maps featuring charge point locations are joined by Bluetooth, Wi-Fi hotspot connection, USB, SD card, DAB radio and a built-in reversing camera.

Pravin Shah, President & Chief Executive of Mahindra's Automotive operations believes that the e2o is the right car at the right time for the UK market and according to him; "There has never been a better time for people to make the change to electric, and with the e2o there has never been an easier or more affordable way to make this transition. The e2o is an innovative combination of advancements in automotive, electronics and information technology paired with minimal running costs and zero tailpipe emissions. This makes it the ideal urban runabout or second car for the two-and-a-half-million UK households that can charge the car at home in a driveway or garage."

The Mayor of London, Boris Johnson MP is enthusiastic about the e2o being launched in London, saying: "I want to congratulate Mahindra on the launch of their new electric car today. Supporting ultra-low emission vehicles has been a priority at City Hall as they can boost air quality, help tackle climate change and reduce fuel costs and I look forward to seeing e2os on London"s streets."

Customers can now book test drives online in London, Birmingham, Bristol and Milton Keynes, with additional test drive cities to be announced later. By selling directly to customers online, rather than via expensive dealer showrooms, the Mahindra e2o closes the price gap between diesel and electric cars. With order books open, first customer deliveries are expected in May this year.

See the e2o's London launch below: