Lexus and award-winning music producer Mark Ronson have challenged fans to ‘Make Your Mark’, and help celebrate the launch of the new LC luxury coupe.
Unveiling a short film, viewers have the opportunity to become DJs themselves by accessing a bespoke platform to create a track using the industry-leading Novation Launchpad music sequencer - scoring their own soundtrack using exclusive music stems produced by Ronson. The content was inspired by the LC coupe, says Lexus, and the sights and sounds of Ibiza, one of the world’s most famous music hotspots.
Avid driving fan Ronson, created a track for his own version of the drive, providing inspiration for others taking on the challenge, available to view below:
The LC immersive driving experience is the latest phase in the Make Your Mark campaign, which over the next five months will give consumers and fans hands-on opportunities to access 'exciting content and amazing experiences'.
The new LC is a figurehead for Lexus’s 'evolving vehicle development culture', a car that has been created through close collaboration between design and engineering teams.
Score your own track for the LC driving experience here