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Infiniti teams up with Kit Harington for Q60 launch

Infiniti is gearing up for the launch of its new Q60, with a short film starring actor Kit Harington.

Emmy-nominated Harington, star of the Game of Thrones series, features in the short film titled Tyger. One of three new films being released to mark the launch of the Q60, Infiniti are due to release web films in the coming weeks of Audio Engineer and Music Technologist Young Guru and Sneaker Designer Sophia Chang.

The Q60 featured in the film is the brands premium sports coupe that combines 'expressive design with exhilarating performance and dynamics', says Infiniti. The muscular lines of the exterior hint at the Q60’s performance potential – with an all-new 3.0-litre V6 twin-turbo engine lurking under the bonnet.

The one-minute short opens with Harington striding towards the Q60. He settles in the car and begins reciting William Blake’s primal poem, The Tyger. Harington’s performance comes to life as he takes both the Q60 and the poem for a visceral, winding drive.

“What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful,” says Kit Harington. Blake’s The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction.

Melissa Bell, Infiniti’s Senior Director of Marketing said; “Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from him in Tyger. In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors – a winning combination.”

See the short film below: