Nissan has launched a new campaign that offers UK football fans a once-in-a-lifetime opportunity to attend the UEFA Champions League Final with football legend David Ginola.
The #GetThereWithGinola campaign aims to create a unique experience that extends the reach of Nissan’s partnership of the UEFA Champions League beyond traditional ticket give-aways.
The new campaign challenges entrants to submit the most original and ambitious entries displaying dedication to the game - with suggestions from Nissan including baking a football stadium cake, wearing a football kit to a work meeting or penning a football limerick about the UEFA Champions League. Submissions can be made through Facebook, Twitter and Instagram with the #GetThereWithGinola hashtag.
With a number of global brands sponsoring this year’s UEFA Champions League, Nissan was keen to standout by offering a money-can’t-buy experience that creates deeper engagement with football-mad consumers. Chris Marsh, Marketing Director Nissan Motor GB said: “We wanted to use our sponsorship of the UEFA Champions League in a different and creative way that would excite UK football fans ahead of this year’s final in Cardiff. By offering a truly unique prize – winning the chance to go to the Final with the football legend Ginola, we’re able to give our fans unexpected access to Nissan’s UCL sponsorship.”
The #GetThereWithGinola campaign runs from 22nd – 28th May, with the Champions League final taking place on 3rd June 2017.