British luxury brand Aston Martin has announced a new long-term partnership with record-breaking NFL star Tom Brady.
In collaboration with Aston Martin’s VP & Chief Creative Officer, Marek Reichman, the pair will explore their affinity for 'The Love of Beautiful' via a new content series entitled 'Category of One', premiering later this year.
“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin,” said Reichman. “His performances on the American Football field – not just recently but throughout his career – are an inspiration for us all. My team and I are looking forward to this creative collaboration as we continue to roll out Aston Martin’s ‘Second Century’ plan.”
Brady will share 'visualisations' of where he sees beauty in his sporting moments, what he sees as beautiful in life, and what continues to compel him to pursue greatness after five Super Bowl wins and four Most Valuable Player Award Awards.
Tom Brady said: “Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail. While 104 years of heritage are reflected in each hand-built car, with product from the DB11 to the Aston Martin Valkyrie, this brand is primed to excel for the next 100 years as well. As a long-time fan and driver I am honoured to join the Aston Martin team at this special moment in the company's history.”
The new partnership will also see Brady curate his own take on a modern day Aston Martin, based on the 2018 Aston Martin Vanquish S. The process will be documented, with portions being revealed over time, and a Tom Brady-curated Vanquish S will be unveiled this summer.
New England Patriot Tom Brady is the first quarterback in NFL history to win five Super Bowl championships and the only player to have won them all playing for a single team. In February 2017, Brady led the Patriots to a dramatic and record-breaking Super Bowl LI victory.
Brady currently drives the new 2017 Aston Martin DB11 - the most powerful “DB” production model in the brand’s history. Its 600bhp, V12-powered engine propels the DB11 from 0-60mph in less than four seconds.