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Bentley ‘Monster by Mulliner’ unveiled at CES

Bentley’s bespoke coach-building division Mulliner has teamed up with high-performance audio brand - Monster - for a special edition Continental.

Making its world debut at the Consumer Electronics Show (CES) in Las Vegas, the unique Monster-inspired 'Monster by Mulliner' is based on a Bentley Continental GT V8 S, and is ‘designed to appeal to the target market of young professionals and movers and shakers in sports and music’.

Monster says all genres of music, including Hip Hop, Rap, EDM and Rock, will be heard ‘with new ears’ via the custom sound system not available in any production car in the world. A total of 16 hand selected Monster speakers, personally tuned by Head Monster Noel Lee, delivers 3,400-watt of ‘Pure Monster Sound’ - the company’s signature audio profile.

Embodying the Monsters colour scheme of red and black within the cabin, Mulliner’s skills are showcased by the Hotspur Continental GT V8 S Beluga hide and steering rim colour selections. Based on the Monster logo, Mulliner created a unique 3D laser-etched fascia panel designed exclusively for this vehicle, complementing the Piano Black finish. The Continental GT V8 S also features the Monster motto: “Always Lead, Never Follow” and “Monster by Mulliner” headrest embroidery.

The exterior is finished in a ‘stunning colour scheme and intricate flourishes’. Its Onyx exterior coloured paint is highlighted with Hotspur accents including a unique body kit and radiator shell bezel. Along with red brake calipers and a gloss black polished wheel, the black bonnet vents are also stylised. This vehicle also includes the GT Design Seat by Mulliner.

Head Monster Noel Lee noted: “Monster is proud to collaborate with Bentley on bringing the sound and look of a Monster ride to those who want something bold and different. With our Pure Monster Sound system, the drive will be truly incredible and brings a new level of excitement to the driving experience. That’s why this collaboration for the Continental GT V8 S is such a perfect fit. Our Monster motto ‘Always Lead Never Follow’ has never been more appropriately applied than in association with this impeccably designed automobile.”

Geoff Dowding, Director of Mulliner, said: “The inspiration for this Mulliner commission came from a meeting with Monster’s CEO Noel Lee at Pebble Beach in 2015, where we exchanged business cards. The card contained several brand details, such as the Monster-pattern design and the red, black and silver colour scheme. It was the ideal starting point from which to create this incredible vehicle.”

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