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Fiat 500X strikes a pose in Zoolander 2

Fiat’s 500X has starred alongside supermodel Derek Zoolander in the eagerly-anticipated “Zoolander 2” sequel.

At a fan screening of the new film in Rome, Fiat-Chrysler Automobiles was present as a main partner on the red carpet, with a Fiat 500X finished in its special Tri-Coat Yellow livery. Produced by Paramount Pictures and shot predominantly in Rome, the film brings the Fiat 500X together for the first time with one of the most famous film and fashion characters.

The collaboration between Fiat and Paramount has also produced a new Fiat 500X advertisement called "Selfie” in which Zoolander fools around with a rather special camera.. a safety camera. Driving his yellow Fiat 500X, he poses for photos by the safety camera as though he were on a fashion shoot, showing off his best expressions, especially his mythical ‘Blue Steel’ pose. It’s an unconventional fashion shoot which Zoolander thinks shows him at his dazzling best but which is ultimately interrupted by the police.

Zoolander 2 is set for a UK release on February 12, 2016. The Fiat 500X range starts at £14,595 OTR.