Hyundai has revealed a short comedy promoting its new i20, starring Kelly Brook and actor/comedian Tom Stourton.
Showcasing the new i20 hatchback and the i20 Coupe, the film is the fifth installment of the 'Honest Series'. The latest episode features hapless Hyundai car salesman, George who, as ever, has to deal with some difficult customers: this time a feuding couple (Brook & Stourton) who can't agree over anything, let alone whether they want the i20 or the i20 Coupe. The series of films have been designed to deliver engaging content 'with inherent social media currency' - as well as showing off Hyundai's model range, whilst upping the ante of the comedy.
Writer and director, Ollie Parsons explained: "We treated this series like a sitcom - not an ad - writing and producing it as you would any other TV comedy. This isn't only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters."
Adam Nickson, Head of Brand Strategy and Communications, says: "We wanted to push the boundaries with this new film and to entertain our audience. The latest episode, featuring arguing couple Kelly Brook and Tom Stourton, plays out a situation that many consumers may be able to relate to - we just took things that one step further!
"Laughter has long been known for its benefits to health and happiness but it's also a great way of building positive social relationships and that's precisely what we hope to achieve with this series."
To view the latest video, visit the Hyundai UK YouTube channel here https://youtu.be/sb07y7n6KkU