Peugeot's GTi badge is returning to the medium car segment for the first time since the 1990s.
The high-end performance 308 GTi is designed with the 'enthusiastic driver' in mind, and will cost from £26,555 OTR.
Extensively developed by Peugeot SPORT - the brand's in-house tuning team - the hot hatch offers a new interpretation of the 308's exterior design, 'enhanced sports-oriented interior detailing and an unparalleled driving experience', according to the French manufacturer.
Driven by 'the most-powerful engine of its size', the 1.6-litre THP petrol engine with Stop&Start (S&S) technology is available in two power outputs - 250hp and 270hp. With a limited top speed of 155mph, the engines can return CO2 emissions of 139g/km and Combined Cycle fuel economy of 47.0mpg.
Both models weigh in at 1205kg, enabling the 308 GTi 250 to sprint to 62mph in 6.2 seconds, with a power-to-weight ratio of 4.82kg/hp. The 308 GTi 270 reaches 62mph in 6.0 seconds flat.
Key to the appeal of the 270 GTi, says Peugeot, is the Torsen limited-slip differential, fitted as standard. Designed to improve cornering by channeling the torque to the wheel with the greatest traction, it also makes it possible to drive faster around corners and enhance grip and handling.
The 270 GTi is also equipped with 2.3kg lighter 19" 'Carbone' lightweight alloy wheels shod with the latest Michelin Pilot Super Sport tyres. The design showcases the highly-capable 380mm ventilated front brake discs with solid red four-piston Peugeot SPORT signature calipers.
The new model includes 'purposeful new styling' sitting 11mm lower to the ground than its siblings, an aggressive new front and rear design and six distinctive exterior colours. For the most eye-catching look a 'Coupe Franche' two-tone design is exclusive to the 308 GTi 270, contrasting Ultimate Red with Nera Black.
The interior has been designed to complement the GTi's exterior, emphasising its sporting credentials. The door sill carries the Peugeot SPORT and GTi signature, while the foot pedals, foot rest and gear knob are finished in aluminum. Red stitching features on the upholstery, door panels, gear lever and floor mats. The GTi 270 features Peugeot SPORT race-inspired seats, upholstered in leather effect and Alcantara, which provide enhanced lateral support.
The compact steering wheel provides natural grip and 'precise direction'. It features full-grain leather with a GTi logo at the base and a red centring mark at the top. The head-up display instrument panel read-outs has a chequered backdrop, and a GTi greets the driver on start-up. A 9.7" centrally mounted touch-screen forms part of the instrument panel, with its Redline theme adding a final touch of flair to the interior.
Standard equipment includes a Driver Sport Pack, which allows owners to 'ramp up the high-octane feel'. Pressing the Sport button on the centre console switches the display colour from white to red, and shows additional information on the central read-out. It also enhances engine noise growl and changes the accelerator pedal mapping.
Also standard is red 'Peugeot' lettering on the grille, sports side skirts, new twin exhaust system with black diffuser, GTi badging, full LED headlamps, front LED sequential indicators, reversing camera, front and rear parking sensors, Peugeot Open & Go (keyless entry & push button start), satellite navigation and DAB digital radio. The GTi 250 has 18-inch 'Diamant' alloy wheels while the GTi 270 the larger 19" 'Carbone' lightweight alloy wheels.
The Peugeot 308 GTi 250 is priced at £26,555 on the road, while the Peugeot 308 GTi 270 (which has more power, the Torsen differential, 19" wheels, larger front brakes and sports seats) is priced at £28,155. The Coupe Franche with Ultimate Red / Nera Black paint finish (exclusive to the GTi 270 model only) is £1,300.