Saloon, News

Hyundai Genesis brand teases first car

Hyundai has revealed the first rendering of its new stand-alone brand's debut car - the Genesis G90 luxury saloon.

The 'elegantly designed, technology packed' G90 hints at the recently-launched Genesis brand's design identity and future direction.

Woong-Chul Yang, Head of Hyundai Motor R&D Centre and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centred values to give our customer true satisfaction in every aspect of the vehicle ownership experience."

As the Genesis brand's flagship model, the G90 is a blueprint for change and innovation says Hyundai. Majoring on 'human-centred' technology combined with engaging driving dynamics, G90 features a raft of world-best safety features and technological innovations which Hyundai says will 'set itself apart in the luxury market'.

The G90 also showcases the Genesis brand's design style of 'Athletic Elegance' - interpreted by the newly-formed Prestige Design Division. Crowned by the Genesis emblem, the grand radiator grille 'combined with sophisticated headlamps communicates the car's dynamic, future-orientated character'.

Hyundai created the Genesis brand for a new generation of discerning consumers and will launch six new Genesis models by 2020.