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Volvo launches new Christmas shopping service

Volvo has launched the world's first commercially available in-car delivery service.

Created in association with leading Swedish companies PostNord, and, Volvo In-car Delivery promises customers a stress-free shopping experience.

Yet to be introduced to the UK market, and currently only available to residents of Gothenburg (Sweden) who subscribe to the Volvo on Call service, Volvo In-car Delivery works by means of a digital key, which is used to gain a one-time access to your vehicle.

Owners order their goods online, receive a notification that the goods have been delivered and then just drive home with them.

As Black Friday and Cyber Monday are fast approaching - the busiest online shopping days of the Christmas season - Volvo estimate that the service will be in high demand, describing Volvo In-car Delivery as 'pioneering the way for new shopping experiences'.

"This service simply makes shopping easier," said Bjorn Annwall, Senior Vice President for Marketing, Sales and Service at Volvo. "Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier. If a technology does not make a customer's life easier, better, safer or more fun, we don't use it."