City Car, Convertible, Hatchback, News

Ella Eyre fronts new Fiat 500 campaign

Singer-songwriter Ella Eyre has taken delivery of a new Fiat 500, after adding her voice to its new TV commercial.

Fiat UK collaborated with Eyre to re-master the iconic disco hit "Best of My Love" which she performed live on stage with the new 500.

The 21-year old musician sang at the launch event in Potter's Field in London before opting for a 500C Lounge in Coral Red, combined with a contrasting tan convertible roof.

Powered by the 'TwinEyre' turbo engine, Eyre went for the lowest-emission 85hp version (90g/km) to use whenever she is home in London, en route to public appearances, recording sessions and visits to friends and family.

Taking delivery of her new car, Ella commented: "I'm in love with my new Fiat 500! It's so much fun to drive and perfect for city living!" The artist has named her car, introducing "Fernando" to her quarter-of-a-million Twitter followers with a photo.

A video of Eyre's performance of the Emotions hit "Best of My Love" at the launch of the new Fiat 500 is online at while her debut album, Feline, has just been released in the UK.

The 500 range starts from £10,890 OTR for the 1.2 Pop hatchback, with the convertible 500C range starting at £13,540 OTR.