City Car, Convertible, Hatchback, News

Ella Eyre fronts new Fiat 500 campaign

Singer-songwriter Ella Eyre has taken delivery of a new Fiat 500, after adding her voice to its new TV commercial.

Fiat UK collaborated with Eyre to re-master the iconic disco hit "Best of My Love" which she performed live on stage with the new 500.

The 21-year old musician sang at the launch event in Potter's Field in London before opting for a 500C Lounge in Coral Red, combined with a contrasting tan convertible roof.

Powered by the 'TwinEyre' turbo engine, Eyre went for the lowest-emission 85hp version (90g/km) to use whenever she is home in London, en route to public appearances, recording sessions and visits to friends and family.

Taking delivery of her new car, Ella commented: "I'm in love with my new Fiat 500! It's so much fun to drive and perfect for city living!" The artist has named her car, introducing "Fernando" to her quarter-of-a-million Twitter followers with a photo.

A video of Eyre's performance of the Emotions hit "Best of My Love" at the launch of the new Fiat 500 is online at www.youtube.com/watch?v=GqVZr-d8t-s while her debut album, Feline, has just been released in the UK.

The 500 range starts from £10,890 OTR for the 1.2 Pop hatchback, with the convertible 500C range starting at £13,540 OTR.