Nissan has set up a new unit to expand its NISMO road car business, by making a greater range of models available to customers in more markets.
The NISMO Cars Business Department is part of Autech Japan, Inc., a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International Co., Ltd. and other group companies, it will plan and develop 'more appealing products in a shorter time’.
Nissan says it aims to expand the range of NISMO road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of NISMO cars, which are now about 15,000 units a year. NISMO road cars introduced so far in the UK include the GT-R, 370Z plus the JUKE.
Nissan added the NISMO brand to its mainstream model lineup in 2013 to bring customers 'more innovations and excitement'. Featuring performance and styling developed through NISMO's motorsports activities, the cars offer a sporty driving experience combined with Nissan's ‘quality, reliability and durability’.
"As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars," said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. "With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever."
The new business unit will also work with Nissan Motorsports International on marketing. This includes showing NISMO road cars at Nissan dealerships and showrooms and holding events and activities for NISMO car owners.