Dodge has organised a 1/8-mile drag strip for the first-ever legal street racing in the United States.
Based in Michigan, Dodge organised the event on Woodward Avenue, also known as the M-1 motorway in the Detroit area. Running from Detroit to the town of Pontiac, the street is a listed highway on the Automotive Heritage Trail.
Transformed into a drag strip for first-ever legal street racing more than 30,000 performance enthusiasts participated in the free car festival for for nine hours of drag racing. Building on the success of last year's inaugural event at the Pontiac Silverdome, muscle car enthusiasts traveled from as far away as Kansas and Alabama to race for a total cash prize of $19,000.
"From a Dodge perspective, this was an absolutely epic event," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Performance is more than a set of numbers, it's an attitude. More than 30,000 performance enthusiasts, triple the number that attended of last year, showed up to be a part of this incredible event – the first-ever legal drag racing on Woodward. Roadkill Nights is a tremendous opportunity to connect with our fellow performance enthusiasts, embrace those who are already Dodge owners and give potential owners a chance to get a real feeling what Dodge is all about."
More than 350 street-legal cars hit the specially prepped drag strip to compete in high-powered drag racing for cash prizes. In addition, more than 1,000 cars rolled in for a show 'n' shine car show. Fans also lined up for spins in Dodge Charger SRT Hellcats, Challenger SRT Hellcats and Dodge Vipers on a drifting course with professional drivers.