Skoda is targeting senior level company car drivers with its first A+ SUV.
Unveiled at the Geneva International Motor Show, the VisionS concept car gave the world a strong steer on Skoda’s new large SUV, which is set to appear in production guise later this year.
Having conducted an in-depth study of the fleet market, Skoda is expecting the new car to appeal to company bosses in particular, as the research revealed that director-level company car drivers (39%) are more than twice as likely to choose SUVs than their more junior counterparts (19%).
With SUVs now representing the biggest-selling vehicle type in Europe, growing by around 25% last year in the UK, Skoda’s next major line-up addition looks set to draw even more customers to the brand
Henry Williams, Head of Fleet for Skoda UK, commented: “We had a record year of fleet sales in 2015, with the all-new Superb proving a major hit… however, our new large SUV – which will take cues from the VisionS concept car – sees Skoda enter an entirely different vehicle segment. We can’t say much more about its pricing or specification, but I can promise that it will give fleet customers exactly what they’re looking for: a great product at a great price.”