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The venue is an interactive Mazda Motor Europe website with the address www.12secondthriller.com.

It features the power retractable hard top version of the popular roadster - whose electric roof opens or closes in 12 seconds - as main character in several videos based on classic thriller motifs.

Visitors can create their own thriller shots with Mazda's new Roadster Coupe by clicking on the website's Create Your Own link. Here a number of different virals can be combined according to genre and main character, which result in a surprising and fun film experience.

The website is also venue for a film contest with a grand prize of a new Mazda MX-5 Roadster Coupe. Budding filmmakers are urged to capture their own thrilling moment on video.

It should be no longer than 20 seconds and show a situation that is fun, unexpected or unusual in a cheeky, Zoom-Zoom way.

Clicking on the website's Thrill Us to Win link will allow uploading of the video.

Each submission will be reviewed and, if found appropriate, placed online at the site for viewing until the contest closes on 31st January 2007.