| Top Three: silly car product placements |
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#3: Volvo XC60 in ‘Twilight Saga: New Moon’ I’m outside of the target demographic for the much-hyped movie so perhaps it’s just me, but shouldn’t a young vampire be driving around in a sinister blacked out Studebaker or something? Not so - “Volvo is central to Edward’s character in the Twilight saga,” proclaimed the press release. Volvo’s crossover SUV is a fine car for sure, but all those active safety systems seem a bit unnecessary if you’re already dead? #2: BMW Z3 in ‘Goldeneye’ James Bond films perfected the art of product placement, arguably part of their charm, but the BMW Z3’s first public airing was too blatant to leave out. The car appears on-screen as a backdrop to conversation just long enough for everyone to want one. There are neither chases nor gadgets; Joe Don Baker’s character then reverses the car off the screen and into a showroom near you. #1: Ford Mustang GT500 in ‘I Am Legend’ New York, post-apocalypse: Will Smith is all alone and spends his days knocking golf balls into the Hudson. Under the circumstances, any performance car you fancy makes perfect sense, considering that every road in the city is deserted, bar the odd rotting corpse. What’s daft however is that despite the weeds and decay, Will’s gleaming red Shelby ‘Stang remains of concours standard throughout. Come the end of the world there may be no electricity, no agriculture, and no more civilisation… but at least cars will valet themselves.
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