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The ability of car companies to dream up a good publicity stunt never ceases to amazes me. 

More memorable ones over the last few years included a Fiat 500 loaded onto the London Eye, a Chevrolet Captiva turned into a giant scratch card, and even a competition that challenged contestants to lick their way through a chocolate covered Jeep. The Jeep was the prize (along with indigestion.)

Hats off to MINI though for its latest idea, which placed faux-Cooper boxes around the streets of Amsterdam, complete with discarded ribbons and Christmas wrapping paper. The mysterious car sized boxes caught the attention of the public and quickly spread across news and social media websites. Total cost to MINI? Probably about £50.

The marketing department may live in the shadow of design and engineering, but without sales, there is no company. Whether a fan of the cars or not, you have to admit the MINI marketing machine is doing it right.