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We’ve been putting some effort into social media over the last few months, setting up a presence on Twitter, creating a Facebook page, sorting out our YouTube channel and, most recently, setting up a Flickr account.

The aim in a nutshell is to reach out to our audience and engage with them in a space in which they feel comfortable. Informed opinion suggests that a less formal approach is favoured by users so simply replicating website content and posting standard newsfeeds is not the way to go.

Hence we try to add genuine comment from the team and also occasionally create bespoke content which is not available on our website. This can include snapshots taken on an iPhone, witty (well, we think so) comments surrounding a news story, outtake videos or additional photography from a road test shoot.

We keep an eye on what our friends at the car manufacturers are up to in the social media space and most recently, the gongs for the best use have gone to Fiat, for their tie-up with music-sharing service Spotify promoting the 500C, but especially Citroën for releasing a shadowy photo of a forthcoming concept car which demonstrates a somewhat 2CV-esque silhouette on its Facebook page ahead of any official release from the press office.

This simple act demonstrates a company that understands the value of reaching out to its friends/fans/followers and rewarding them for their loyalty by sharing a little secret - behaving more like a human being than a corporate body.