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| Once again overlooked - The Proton Saga |
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“The new Mondeo is nothing short of fantastic and head and shoulders above its rivals. Whichever model you choose you’ll have a great looking, well-built and well-equipped family car that’s a joy to drive or be driven in.”
It is customary for advertising copywriters to eulogise their clients’ products, and this sugary homily is typical of a sweet-talking wordsmith. Unfortunately, the wordsmith in question is Steve Fowler, group editor of What Car?
The judges apparently selected the Mondeo Estate for an award “…due to its frugal yet lively and refined diesel powertrain combined with a specification-packed interior.’ This just shows how professional the What Car? journos have become: without a word of prompting, they reached exactly the same conclusion as Ford.
The magazine held its award ceremony last night, and the Mondeo was one among many – highly predictable – cars that ‘scooped’ an award. Judging by the flood of press releases in this morning’s mailbox, Proton was about the only company not to have ‘scooped’ anything. Might I suggest that for next year What Car? includes ‘The best car for retired storekeepers from Billericay’ award. It wouldn’t help Proton but for once Hyundai would not have to leave empty handed.
