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Subaru has just launched what it calls its S Drive programme to encourage dealers to clue up on its products and to ‘go that extra mile’.

Whoever wrote the copy on the Subaru web pages should also ‘go that extra mile’ and actually proof-read what they’ve written.

For example, a link on the home page, under a heading ‘NEWS & PRESS’ reads: ‘Visit our stand at the Ordanance Survey Show. Clicking through reveals the message: ‘Join us for our first visit to the Ordanance Survey outdoor show’, even though right alongside the copy there is an Ordnance Survey logo. The spelling must look different.

In the next sentence, the author of the piece points out that the Subaru stand at the show will have ‘….a range of accessories to compliment your active lifestyle’.

And according to another entry, the London to Paris cycle race will start from Hampton Court, which we are informed is in Kent. I suppose that’s one way of getting people to go that extra mile.