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| Jaguar workers prepare to move the Brown's Lane factory to India |
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As the American auto industry stumbles from one crisis to another, Ford is pinning its hopes on selling its crown jewels. Having already disposed of Aston Martin, Ford is about to enter preliminary negotiations with a would-be buyer for Land Rover and Jaguar.
The wannabee luxury car maker is India’s Tata, the company responsible for building Rover’s ill-fated City Rover, the domestic version of which was once described by a local commentator as “…a good car to do suicide in.”
And if Tata’s bid fails, then waiting in the wings is Mahindra & Mahindra, India’s largest utility vehicle producer. Either way, Ford’s future is full of eastern promise.
If India’s advances in quality control within the clothing industry (Billabong being a classic example) are repeated and appropriately funded within the motor industry, then we just might see eastern success for Jag’s and Landies.
AlfaMartini | 05 Aug 07 - 17:38