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New GM ad scares Ford executives

Using the very latest scanners, the brains of a number of TV viewers have recently been checked for activity during the screening of various automotive adverts.  At once it was observed that the subjects’ brains were less engaged by watching the latest Honda TV ad than by looking at a blank screen. In fairness to Honda, the tests were conducted among 18-34 year-olds.
The same tests also revealed that the latest GM ad created abnormal levels of anxiety, and promoted a surge of activity in the amygdala - the area of the brain referred to as the ‘threat detector’. In this case the ad was shown only to Ford executives.