BBC presenter Fiona Bruce was among guests at the GQbyCitroen launch evening

Don’t the good people at Citroen ever sleep? Less than 48 hours after the hectic Geneva Motor Show press day, they unveil another new car in Central London. Called the GQbyCitroen, it’s the “fantasy motor” of men’s magazine GQ, realised by Citroen.

Following the DS High Rider and surprise reveal at Geneva of the Survolt, my weary brain was half expecting a tarted up DS3 with GQ decals. In actual fact it’s a unique GT with a Mark Lloyd design and Savile Row interior. 

Hosted by GQ, the launch party had a faintly eclectic guestlist. The deadpan comic Alexei Sayle, rock star supreme Nick Mason, the gorgeous Fiona Bruce… Midway through explaining to my missus why the GQbyCitroen’s wing mirrors were too small for a production car, she noticed David Ginola nearby. The charming French football legend quickly reduced her to a swooning mess. I’ll, er, finish explaining pedestrian-friendly crumple zones… later…

The point of the GQbyCitroen? As a company rep put it, the problem is thus: in France, around one in every six cars sold is a Citroen. In the UK, it’s closer to one in 20. The plan is to become an ‘aspirational’ brand, hence the tie-in with a stylish magazine. They want cars that will make people swoon, to fall in love with Citroen.

I already love where Citroen is going. Just so long as they don’t reveal any more new cars before Monday. Some of us need to get some sleep.