VW Polo revved up and ready to go on your iPhone

Along with the launch of the all-new Polo at Geneva, VW announced that it was releasing a free iPhone game which has now become available as a download on the App Store in iTunes.

Developed by Fishlabs, it’s called Volkswagen Polo Challenge, and offers eight tracks with full, detailed 3D visuals. The game play is very straightforward: users have just basic touchscreen left and right steering and brake controls to contend with.

It’s a bit slow to load each track and I find the fact that the iPhone’s motion sensor is not utilised, somewhat disappointing. But let’s not forget - it’s free.

On the promotional side, the game  also allows you to find your nearest VW dealer on Google Maps to book a test-drive of the new Polo.

I’ll be keeping an eye on various manufacturers’ iPhone activity and letting you know which apps are worth their salt. Stay tuned (…or is that iTuned?)