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Archive for January, 2009

  Adding Insight to injury
  by Massimo Pini 28 Jan 09 - 13:42

Posted in cars, news 

Honda Prius vs Toyota Insight at the 2009 Detroit Auto Show
Honda Prius vs Toyota Insight at the 2009 Detroit Auto Show

We read a lot about Chinese manufacturers plagiarising existing designs like the smart and the BMW X5. Last year at the Paris Show, I saw BYD Auto’s facsimile of the Toyota Aygo which they nattily named the f0. The same car was on display again at the Detroit Show this month but it narrowly failed to win the ‘Best Lookalike in Show’ award.

That accolade went to Honda for its new Prius…oops, I mean Insight.

Creative Chief Designer, Motoaki Minowa, said he was delighted when, at the Paris Show, some onlookers likened the profile of the car to a Lamborghini Countach. “That is a big compliment,” says Mr Minowa.

You’re not kidding. I too was delighted when I was recently mistaken for Tom Cruise.

Oh, per-lease! Enough of this.

Insight - hindsight more like. It’s the spitting image of the Toyota Prius which just happens to be the world’s most successful hybrid car. It simply looks as though the same clay model was presented twice with two different sets of graphics.

This, from a company that sells itself on the ‘Power of Dreams, is a major disappointment.

If you’d like to judge for yourself, our Detroit video news special captures the likeness beautifully (around the 2 minutes 40 mark).

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  Go that extra mile
  by Graham Whyte 23 Jan 09 - 1:31

Posted in news 

And you thought it was in Surrey
And you thought it was in Surrey

Subaru has just launched what it calls its S Drive programme to encourage dealers to clue up on its products and to ‘go that extra mile’.

Whoever wrote the copy on the Subaru web pages should also ‘go that extra mile’ and actually proof-read what they’ve written.

For example, a link on the home page, under a heading ‘NEWS & PRESS’ reads: ‘Visit our stand at the Ordanance Survey Show. Clicking through reveals the message: ‘Join us for our first visit to the Ordanance Survey outdoor show’, even though right alongside the copy there is an Ordnance Survey logo. The spelling must look different.

In the next sentence, the author of the piece points out that the Subaru stand at the show will have ‘….a range of accessories to compliment your active lifestyle’.

And according to another entry, the London to Paris cycle race will start from Hampton Court, which we are informed is in Kent. I suppose that’s one way of getting people to go that extra mile.


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  Environzo?
  by Graham Whyte 22 Jan 09 - 13:00

Posted in news 

Ferrari goes green
Ferrari goes green

I thought I’d hit on something the other day when I saw in a technical paper that Ferrari had committed to reducing its carbon footprint.

Was the company intending to launch a ScuderEco model, I wondered, or an Environzo? The word photovoltaic was mentioned, so I began to think solar power. A hybrid, maybe, the F430 Solari, juiced up by the currant bun? (Or should that be current bun?)

Then I read the article properly. Apparently solar panels have been fitted to the roof of Ferrari’s Engine Mechanical Machining facility at Maranello. Manufactured by Mitsubishi, the photovoltaic system will substantially reduce the engine plant’s environmental impact. I’m glad about that. Given the carbon offset created by the solar panels, I needn’t worry the next time I have to test a Ferrari.

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  A NU Viva?
  by Massimo Pini 05 Jan 09 - 13:00

Posted in news 

Aviva - or rather, a Vauxhall Viva
Aviva - or rather, a Vauxhall Viva

Norwich Union has changed its name. The TV commercial announcing the decision includes a host of celebrities who no longer go by their birth names: Ringo Starr,  Alice Cooper and Bruce Willis (among others) tell us that a change of name can be ‘a chance to show the world who you’ve always wanted to be’.

Here’s a picture of who Norwich Union always wanted to be.

Happy New Year.

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