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| Fiat 500: the car so light it floats. Honest. |
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The Nationwide Building Society is “proud to be different”. I know this, because I’ve seen the adverts on telly. What I don’t know is what it means.
I like adverts that tell you something about the product: it tastes nice, or you’ll lose weight, or Action Man’s eyes swivel back and forth.
Which is why I’m so surprised that I love the Fiat 500’s marketing. It tells you absolutely nothing about the car but I love the fact that you can buy a computer mouse in the shape of a Fiat 500 with lit headlights and a split bonnet for the right- and left-click buttons and everything. I love the ‘video configurator’ on the Fiat 500 website. I love the thought of the little Italian going round and round in the London Eye. It’s fun. And the main thing, the best thing, about the little car itself is that it’s fun. So maybe the marketing is not so nonsensical, after all.
Incidentally, I’ve just looked on Northern Rock’s website to see whether they have the stomach for an irritating platitude and do you know what it says on the home page? “Catch it while you can.” Ha ha ha ha ha…
The Fiat 500 Video Configurator is a marketing masterpiece.
On your recommendation I configured “my” Sporty 500…. It’s now a virtual emotional reality and I love it. If I did not already own my ideal car I would be knocking on the door of my local Fiat Dealer, and I can well imagine the number of sales which have been generated by the Video Configurator.
AlfaMartini | 23 Feb 08 - 17:22For the record, Action Man had Eagle Eyes.
Brian Jackson | 25 Feb 08 - 9:35You’re right, we’re being willingly brainwashed and told that the Fiat “500 WANTS YOU!” We’re lapping it up! Simply watching trailers of the ‘500 AIR DRIVE COMPETITION’ that they’ve launched is enough to make your head spin - there’s such a buzz around this chic little car and we’re being held hostage!
Rosa Smith | 27 Feb 08 - 14:47