Why, oh why, oh WHY did Alfa Romeo gives its gorgeous new sporty supermini such a silly name? First, it was going to be the Alfa Junior, which is bland but inoffensive. Then they decided they didn’t like it, so they held an online poll, asking Alfisti to choose between a list of names which Alfa had come up with. And ‘Furiosa’ won.
But Alfa decided they didn’t like that, either (so why hold a poll?) and called the new car the Mi.To – a name which wasn’t even on the list. And if it had been, it certainly wouldn’t have won. I mean, nobody’s going to vote for My.Toe, are they (which is certainly how all the British punters are going to pronounce it)? Is this toe thing some sort of April Fool’s joke? Sadly, it seems not.
I agree.
Alfa have developed an excellent and stylish product based on the existing Fiat Grande Punto platform, with huge marketing potential; but have missed the mark entirely by subjecting it to a contrived name (”Mi.To”), which would appear to me to be the product of either misinformed or cavalier board room bulls#1t.
The car has the technical and visual potential to resurrect the Giulia or Alfetta moniker, or perhaps even the AlfaSud
Martin.
AlfaMartini | 01 Apr 08 - 18:36