The digital campaign will be broadcast nationally and up-weighted in Scotland, Northern England, the Midlands, Wales and East Anglia on a number of terrestrial channels including ITV 1 and Channel 5.
Backed by a media spend of £1million, the campaign runs throughout February, and has already been broadcast in Northern Ireland.
"Advertising on television is another first for SsangYong, and demonstrates our commitment to invest in the brand," says Steve Gray, marketing and communications director of the importer, SsangYong Motor UK. "The commercial promotes the key messages for Korando, which together with our '3 fives' - 5 year warranty, 5 year finance and 5 years' free servicing - is an extremely attractive offer."
Designed to be distinctively different and with a touch of humour, the commercial shows the car in 'action' while also emphasising its specification, competitive price and 5 year limitless mileage warranty. For the first week the commercial ends with a £16,995 sign off, and will subsequently promote a finance offer for the Korando S which also comes with 5 years' free servicing.
The commercial was filmed in the Lake District and Suffolk for SsangYong Motor UK by Kindred with media buying by Goodstuff.
The campaign is also being backed by dealer advertising to support the launch of the new SsangYong Korando limited edition LE and other models in the range.
Posted on 09.02.2012
