Part of Renault's 'It's time to switch' marketing campaign, 'Renault's Z.E. Tour 2012' kicks off this month. First stop on the 15 weekend tour that plugs into city centres and visitor attraction venues, including London, Bristol, Birmingham, Manchester, Glasgow and Belfast, is Newcastle's Centre for Life on 8 June.
Posted on 06.06.2012
The Renault Z.E. tour will showcase the Fluence Z.E., Twizy and Kangoo Van Z.E - and has been specifically designed to promote awareness of the various benefits of electric motoring.
The Renault Fluence Z.E. is a five-seat family saloon car, Twizy is the first-ever fully electric urban compact two-seater, while the Kangoo Van Z.E. was recently voted International Van of the Year.
The key aims of the tour will be to leave visitors "educated, motivated and enthusiastic". Commenting on its latest marketing initiative, Andy Heiron, UK Head of Electric Vehicles Programme, said, "We're the only manufacturer offering such a wide range of electric vehicles to appeal to different types of retail and business buyers. Our current three-model range has already been attracting a lot of interest, especially the unique Twizy. The proof of the pudding though is trying them out. We're confident that after experiencing the refined and responsive driving experience of a purely electric vehicle, combined with the financial and environmental benefits of switching to an electric vehicle, potential buyers will be smitten."
Each select event on the 'Renault's Z.E. Tour', which runs until the end of October, lasts for three days, covering a Friday, Saturday and Sunday, and is held within close proximity to a Renault Z.E. dealer and a good vehicle charging network.
The running costs savings will also be explained using a 'Reward Your Alter Eco' challenge iPad app. After answering four simple questions, the app calculates the savings that could be achieved by visitors if they chose to switch to a Renault Z.E. over their current vehicle.
All challenge entries will then be entered into a prize draw and guests are able to choose how they would reward their 'alter eco' if successful in the draw at the end of the tour.
Full details on the 'Renault Z.E Tour 2012' can be found at www.renault.co.uk/ze-tour