Called Inside Track the store will be the first permanent retail outlet of its kind in the UK and will sell a range of McLaren, Aston Martin and Aston Martin Racing lifestyle merchandise.
Posted on 25.06.2012
Products from the partners of the two brands will also be available, including Hugo Boss, Hackett, Links of London and TAG Heuer.
The centrepiece of the London store will be the McLaren F1 car, giving fans a rare opportunity to see Jenson Button and Lewis Hamilton's car close up.
Westfield Stratford City is London's latest shopping destination, right next to the 2012 Olympic Park. With items on sale ranging from key rings for a few pounds to the TAG McLaren MP12-4C watch priced at nearly £9000, and including everything from collectable items such as Amalgam 1/8 scale model McLaren and Aston Martin Racing cars, to the full range of McLaren and Aston Martin Racing replica clothing, the store should appeal to a wide cross section of customers.
This unique store has been opened by Brand&, the licensing and merchandising division of Prodrive. The business manages the merchandise programmes for a number of leading motorsport teams as well as businesses in the motor industry, but until now has only sold products through its wholesale and retail distribution partners, at events and online.
The store is on 'The Street' in Westfield Stratford City and is open 7 days a week.