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Land Rover and Bowler partner up

Land Rover has signed a brand partnership agreement with Bowler, the UK-based manufacturer of all-terrain performance cars and rally raid vehicles, formalising a relationship that has been in place for over a decade.

Going forward, the Bowler EXR rally car and EXR S road car will proudly sport 'Powered by Land Rover' branding and will demonstrate the best of British engineering and design in rally raid events around the globe.

Since its first car was produced 25 years ago, all Bowler rally cars have been developed and built using Land Rover powertrain components. This process will continue now that Bowler has access to Land Rover's engineering facilities and a more structured approach to parts supply and procurement.

The brand partnership will focus on the Bowler EXR rally car, but engineering, development and parts supply will be shared across the entire Bowler business, and will include the new EXR S - the first Bowler engineered for road use.

Both the EXR and EXR S use modified versions of the chassis and 5.0-litre V8 engine from the Range Rover Sport. The EXR is fitted with an FIA-restricted naturally-aspirated 5.0-litre V8 engine, while the EXR S adopts a 550bhp version of the supercharged 5.0-litre V8 which will launch it from 0 to 60 mph in 4.2 seconds on its way to a top speed limited to 155 mph.

Drew Bowler, Managing Director of Bowler, said: "We're delighted to announce this partnership, which brings very positive benefits to both Bowler and Land Rover. We've only ever used Land Rover powertrains, and this relationship will give us access to current Land Rover technologies, and a great platform from which to support our racing activities and develop future models.

He continued: "We're really looking forward to promoting and selling both the EXR and EXR S on a global basis, and the partnership with Land Rover will help us and our customers in terms of aftersales and parts availability"

The Bowler EXR and EXR S cost £145,000 and £155,000 respectively - plus local taxes.

Bowler will preview the new EXR S at the Goodwood Festival of Speed (28 June - 1 July 2012), as well as running five rally cars on the Activity Field, allowing fans and spectators to experience a Bowler in race conditions.

Posted on 21.06.2012
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