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Arsenal players join National Ballet for Citroen DS5

Four members of Arsenal's first team have swapped studs for soubresaut, the pitch for pliť and goalposts for glissade in the latest Citroen campaign promoting the new flagship DS5.

The players learn ballet moves with guidance from star dancers of English National Ballet and choreographer and dancer Jenna Lee. In the main sequence, first team players Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Bacary Sagna arrive at stately Brocket Hall where they meet four ballerinas. After highlighting the contrast between the two types of warm-up routines footballers and dancers use, the players then try some ballet steps, helped by the ballerinas. After an intensive training session, the footballers and ballerinas perform together, before bowing to Citroen's DS5, getting into the car and driving off.

Jules Tilstone, Marketing Director at Citroen UK, commented: "As the Official Automotive Partner of Arsenal Football Club, we have already created a number of successful joint campaigns. With this project, we wanted to take their top class footballers, renowned for their refined style of football, and put them into a new environment that would redefine their sporting talents. It was a fantastic experience working with the Arsenal players and English National Ballet's dancers in this way - a unique opportunity to bring together two contrasting worlds with individuals who are all at the top of their game."

Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club, commented: "Our players really enjoyed the shoot, and the chance to demonstrate that their qualities of strength, agility, balance and focus are just as much a part of ballet as they are in football. We're really pleased with the end result, which we feel utilises our partnership to complement the positioning of the DS5 in a novel and engaging way."

The New Citroen DS5 is available with a choice of four Euro V engines - THP 200, e-HDi 110, HDi 160 and the new 200hp diesel electric Hybrid4. The first production Citroen fitted with diesel hybrid technology, DS5 Hybrid4 models deliver CO2 emissions from 99g/km and fuel savings of up to 35% during urban driving. The system offers financial benefits to both retail and business customers. The sub-100g/km model is exempt from the London congestion charge and, for business users, the BiK tax rate is 10%.

Prices for the Citroen DS5 range start at £22,400, rising to £32,200 for the range-topping DSport Hybrid4.

Posted on 10.04.2012
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